Tourism Marketing Workshops


Tourism eSchool is an online training platform for the tourism industry, educating destination
marketers and operators on tourism marketing strategy & tactical application. The business is co-
owned & managed by myself & Rebecca White (another tourism marketing consultant), who
between us have 20+ years working in tourism marketing in Australia.

We facilitate 2 online training programs – Tourism Marketing Academy + Mastermind (for tourism
operators) & Destination Marketing Mentoring Program (for destination marketers). We also work
with tourism organisations to run tailored face to face Marketing Training Workshops for tourism operators.

In addition to our training products, we also work with Tourism Organisations & Local Government
Organisations in a consultative role, developing Integrated Tourism Strategies, and Destination
Marketing Strategies
in consultation with key stakeholders.




Tourism Marketing Academy + Mastermind

The very first of its kind in Australia, our Tourism Marketing Academy + Mastermind is a 6-month Mentoring Program which has been developed specifically for people who own, manage or market a tourism business. The Academy has been designed to educate, inspire and set a clear path for tourism operators to push forward confidently with their marketing to achieve growth and sustainability.
For 6 solid months, Rebecca & I teach & guide operators through the tourism marketing maze to ensure they can:
  • Confidently develop, implement and deliver a superior, results-focused marketing strategy which will be geared to increase bookings and sales of your tourism product
  • Increase their knowledge and confidence in choosing and implementing marketing tactics that are aligned with their customers and markets
  • Grow into an influencer and leader in marketing for their product and destination
  • Have the opportunity to network and collaborate with other like-minded, enthusiastic tourism business owners, where they can establish and build lifelong relationships
Register you interest to participate in the next intake for the program – starting May 2016!


Learn more about the Tourism Marketing Academy


Destination Marketing Mentoring Program

Rebecca and I have developed a high-level Destination Marketing Mentoring Program specifically for people who work in marketing roles for Regional & Local Tourism Organisations, Visitor Information Centres and Local Government Organisations.
The Program is delivered all online, and offers highly targeted, relevant and specific advice, information, direction and tools to educate and empower it’s participants to develop, implement and deliver a superior, results focused destination digital marketing strategy geared to drive tourism visitation and increase local economic sustainability.

NOTE: The program caters for those who have a direct role in developing and implementing a digital strategy for a specific geographic region, in addition to people who play an integral supporting / influencing role (eg. funding, strategic, implementation partners) when it comes to the development & implementation of a digital strategy.

Register you interest to participate in the next intake for the program – starting October 2016!


Learn more about the Destination Marketing Mentoring Program